Los Angeles-based NWF Advisory Group, a hybrid RIA with $8 billion in assets under administration as of Dec. 31, has rebranded as Artisan Capital Partners. The firm has approximately 100 independent advisors.
Artisan, which serves professionals, business owners and families, says its new name reflects its commitment to “providing clients with distinctive, thoughtfully curated and high-quality financial services.”
“We are thrilled to reintroduce ourselves as Artisan Capital Partners, a firm that provides the deep expertise and vast resources of a larger enterprise along with the intimate, white-glove service of a smaller shop,” said Artisan President and CEO Shehab Mohammad. “At the heart of our rebrand is a renewed commitment to delivering exceptional service and empowering clients and advisors to thrive in an ever-evolving financial landscape.”
Artisan, which specializes in financial, retirement, education and insurance planning, was launched in 1969 as AFP (Associates in Financial Planning) Group. In 2002, the firm rebranded as NWF (New World Financial). Mohammad was named President and CEO in 2007.
James Miller, Contributing Editor and Research Analyst at Wealth Solutions Report, can be reached at ContributingEd@wealthsolutionsreport.com.
