Fairfield, Iowa-based Cambridge Investment Research announced the launch of its proprietary AI-based chat assistant. According to the company, “Indy,” which is short for “Independence,” was trained on the firm’s proprietary knowledge.
Indy is designed to provide advisors with answers that are both quick and compliant. Interactions with it are governed in the same way as interactions with human associates, to comply with regulatory standards and security needs.
“Indy reflects our vision for practical AI adoption,” said Colleen Bell, President, Innovation and Experience at Cambridge. “We’re not just experimenting with AI — we’re building tools that enhance the advisor’s ability to provide clients the service they expect.”
The company plans to expand the capabilities of Indy by integrating it with other systems to create a centralized hub for advisor tools, operations support and research.
“Indy empowers our advisors and associates to do more during a period of incredible demand for their services,” said Val Vest, Executive Vice President and Chief Experience Officer at Cambridge. “By handling routine inquiries and tasks, Indy frees our teams to focus on delivering personalized service and building client relationships.”
Cambridge launched an agentic AI-based account opening tool in August. It surpassed $2 billion in annual revenue in 2025. Earlier this month, it announced the acquisition of WealthPlanners as part of its expanded advisor continuity and succession strategy.
Wealth Solutions Report can be reached at info@wealthsolutionsreport.com.
