BlueMark, an impact verification and intelligence provider for impact and sustainable investing markets, and Caprock, a multi-family office RIA, announced an agreement to transition Caprock’s Impact Reporting (CIR) platform to BlueMark.
Caprock developed CIR to create an industry standard for impact reporting and for clients and managers to track portfolio impact.
The deal allows BlueMark to accelerate the development of its impact market intelligence platform which provides solutions to manage and report on impact performance, and is expected to allow CIR to reach a broader market. Caprock will continue to use CIR and BlueMark’s benchmarks and insights.
“As impact becomes a key dimension of more investment portfolios, a new suite of data and portfolio management capabilities are required to unlock more effective decision-making and performance monitoring,” said Sarah Gelfand, President of BlueMark. “By integrating CIR into our offerings, we can provide BlueMark clients with a way to build and monitor their portfolios to deliver impact in line with their goals.”
“We originally built CIR to help our clients better understand and track impact outcomes across their portfolio,” said Mark Gustafson, Managing Director at Caprock. “We always envisioned this tool being used by other market participants to create a standard framework for impact reporting and help alleviate the reporting burden of our managers.
Given BlueMark’s leadership role and experience delivering impact benchmarks and insights, we are excited to see our original vision come to life under their guidance.”
“We are excited to see our original vision come to life under their guidance.”
– Mark Gustafson, Managing Director, Caprock
Christina Leijonhufvud, CEO of BlueMark, added, “Through our work and conversations with diverse allocators and fund managers, we see growing demand and a vital need for tools that can promote more efficiency and consistency in data collection, analysis and reporting related to impact performance. CIR will provide us with the ability to offer investors the tools they need, in tandem with our benchmarks and insights, for improved impact monitoring and reporting—advancing our vision of making every investment accountable to impact.”
In February, Caprock recruited David Solow to its Chicago office as Managing Director, Client Advisor, acting as a lead advisor for the firm’s sports and entertainment industry clients.
James Miller, Contributing Editor and Research Analyst at Wealth Solutions Report, can be reached at ContributingEd@wealthsolutionsreport.com.
