Chicago-based RIA Choreo has agreed to acquire Allentown, Pennsylvania-based wealth management firm Northeast Financial Group and Reading, Pennsylvania-based Herbein Financial Group, RIAs that oversee $1.3 billion in combined client assets. Over two years ago, Northeast Financial and accounting firm Herbein LLP formed Herbein Financial Group as a joint venture.
Choreo CEO Jason Van de Loo explained that Northeast Financial and Herbein Financial “share our focus on business builders and the real-world planning work that comes with running a company, building wealth and preparing for what’s next.”
“Together, we’ll be able to bring clients more depth, coordination and support without losing the local relationships that matter,” he added.
Josh Laychock, who leads both Northeast Financial and Herbein Financial, said, “Business owners are navigating a more complex planning environment, with tax policy uncertainty, changing markets and higher expectations for integrated advice. Joining Choreo will give our team added scale, broader capabilities and a platform built to deliver coordinated planning without losing the client-first culture we value.”
The deal will add 12 full-time employees, including six financial advisors, to Choreo.
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