Fintech provider Communify Fincentric on Thursday announced the appointment of Nicole Nakashian as its first Chief Operating Officer (COO), effective immediately.
Nakashian brings more than 25 years of operational leadership to Communify Fincentric, the firm said, noting she most recently served as COO of wealthtech firm InvestCloud, where she helped scale that firm’s platform to more than $6 trillion in assets. Nakashian will be based in New York City.
She served as InvestCloud COO from February 2020 until leaving for Communify Fincentric this month, according to her LinkedIn profile. Prior to being named COO at InvestCloud, she was an Executive Vice President from July 2017 until February 2020.
Earlier in her career, she was a Vice President at BlackRock from 1998 to 2002 and Executive Director at UBS Investment Bank from September 2004 until August 2010.
“Her expertise will be instrumental as Communify Fincentric expands to meet the growing demand for the next generation of data-rich client portals, advisor portals, market data portals and artificial intelligence (AI) functionality,” the company said in a news release.
“I’m excited to be at a company that is at the forefront of unifying the communication of market and client data,” said Nakashian.
“Firms are seeking next-generation data-rich platforms that enhance client engagement and drive growth,” she noted. “I look forward to supporting scale and efficiency as Communify Fincentric responds to that need.”

In joining Communify Fincentric, Nakashian rejoins John Wise, Communify Fincentric CEO and Chairman, who co-founded InvestCloud and served as its CEO through January, according to his LinkedIn profile.
“We are committed to being the best-in-class partner for the financial industry,” Wise said. “The demand for digital experiences rich in market and client data has never been greater. Nicole’s 25+ years of experience and proven ability to scale operations will be invaluable as we meet this demand, unifying market and client data beyond the client portal, while driving innovation through AI and continually increasing the power of our platform.”
In September, Just Build It (JBI), Communify Fincentric and Stellex Capital Management announced that JBI company Communify would be combined with Fincentric (formerly known as Markit On Demand), a provider of digital experiences, curating financial data distribution and other solutions, that the companies said in a press release was “carved out” from S&P Global.
The acquisition integrated Fincentric with Communify’s existing client communication, automation and management business for the global wealth and asset management sectors.
JBI was co-founded by Wise, who serves as a Managing Partner for that firm.
Jeff Berman, Contributing Editor and Reporter at Wealth Solutions Report, can be reached at jberman@wealthsolutionsreport.com.