To My Fellow WSR Community Members:
While the phrase “perception is reality” has its limits, there’s a large kernel of truth in it: We react to the world in accordance with what we perceive to be true. Often we don’t have time to carry out the necessary due diligence to determine if an accusation is correct, which means untrue rumors can harm your business.
Marcoms experts not only help us communicate about our good work, they also help us steer clear of false perceptions. This week we present the advice of three marcoms leaders with ESG experience from StreetCred, Impact and Edelman Smithfield, on how to positively demonstrate a commitment to ESG while avoiding accusations of greenwashing.
In addition, we bring you a guide from Steward Partners on how wirehouse breakaways can build a digital identity, our Weekly Recruitment Roundup and Integrated Partners’ views on the importance of culture for recruiting and M&A. Commonwealth also presents a guide to year-end tax planning as part of our Sponsor Partner Content.
Our survey on the state of advisor technology ends soon! Take five minutes to share your tech stack experience and gain a chance to win a $250 Amazon gift card.
This Week’s Issue
This week we bring you:
- Who’s taking over a wirehouse? In Newsmakers & Roundups, the Weekly Recruitment Roundup features Equitable recruiting from Cetera, Kestra recruiting from Edward Jones, Rockefeller recruiting from Merrill Lynch, NewEdge recruiting from FORVIS, Sequoia Financial Group agreeing to acquire M Capital Advisors, Buckingham Strategic Wealth agreeing to acquire two firms, Sammons Financial Group and NorthRock Partners joining forces and Morgan Stanley naming Co-President Ted Pick to succeed outgoing CEO James Gorman.
- How do firms communicate their good work in ESG while preventing accusations of greenwashing? In Wallet Share, our latest Marcoms Roundtable brings advice on this issue from three marcoms experts with ESG experience: Emma Smith, Partner at StreetCred PR; Marie Swift, President and CEO of Impact Communications; and Lane Jost, Head Of ESG Advisory, Edelman Smithfield.
- How do wirehouse breakaways build a digital identity? Also in Wallet Share, Greg Banasz, Managing Director, Founding Partner and Chief Marketing Officer for Steward Partners Global Advisory, provides guidance on building a strong website and social media presence for advisors who are new to marketing and branding.
- How important is culture to recruitment and M&A? In Expert Resources, Robert Sandrew, Chief Growth Officer at Integrated Partners, explains why culture is important, pointing to good communications, shared vision and other cultural factors as key to sustaining organic growth and generating value.
In addition, this week we bring you Sponsor Partner Content from Mike Simolo, an Advanced Planning Consultant at Commonwealth Financial Network, who presents a detailed guide to year-end tax planning for advisors looking to serve as a tax planning resource for their clients.
January’s T3 Technology Conference is approaching rapidly, and the results of the T3/Inside Information Software Survey will be announced then. Don’t miss the opportunity to share your views on wealthtech providers!
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Cheers!
Larry Roth
CEO
Wealth Solutions Report
