FMG expanded its marketing platform capabilities with the acquisition of Testimonial iQ, an online reputation management platform built for the wealth management industry. The acquisition closed in December, and the acquired firm will be rebranded as FMG Testimonials.
The deal will provide FMG with the ability to offer compliant testimonials, reviews, referrals and client feedback tools to its individual financial advisor and enterprise customers. Testimonial iQ built its business by helping advisors collect and manage both client-survey-driven testimonials and Google Reviews, and by featuring them on their websites with required disclosures and built-in compliance oversight.
Testimonial iQ’s goal is to help advisors appear in local and AI large language model online search results and convert that visibility into organic growth, FMG explained.
“Organic growth is the defining challenge for wealth management firms today, and FMG is focused on being the industry’s organic growth engine,” said Dave Christensen, CEO of FMG. “Our expanded capabilities will help advisors stay visible in AI and local search, earning the trust of potential clients quickly and turning that visibility into organic growth opportunities.”
“AI models tend to reward what helps investors validate credibility quickly, strong reviews, compliant testimonials and clear FAQs,” said Susan Theder, Chief Marketing Officer of FMG. “When those signals are in place, the leads that come through are often more qualified. That makes a compliant review and testimonial strategy a competitive necessity.”
The rebranded FMG Testimonials will continue to be available as a standalone product, with the same compliance-first workflows, controls and processes firms rely on today, or purchased as part of FMG’s integrated marketing solutions.
Andrew Johnson, CEO and Co-Founder of Testimonial iQ added, “We started Testimonial iQ with a simple mission: help financial advisors turn happy clients into new business without creating compliance headaches. The recent SEC risk alert highlights just how important it is to have a tailor-made solution.”
FMG provides a marketing platform for financial advisors, insurance professionals, and enterprises. FMG is used by more than 80,000 advisors who collectively reach over 45 million investors.
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