Storytelling is an art that brings people together with a common and clear understanding of what a firm does and how they might relate to that firm’s activities – both inside and outside the firm. Without it, a firm is a band playing out of tune and out of sync. This week, we honor the top storytelling agencies in wealth management, which help each firm clearly communicate its identity, uniqueness and goals.
WSR Honors IMAGE 5: Top Wealth Management Agency Storytellers
This year’s IMAGE 5 recognizes the top storytelling agencies in our industry: Craft & Capital, Ficomm, Haven Tower, JConnelly and StreetCred PR.
These respected and accomplished communications leaders greatly influence our industry behind the scenes, weaving together the stories of hundreds of well-known industry firms.
The Top Scams Targeting Ultra-High Net Worth Americans In 2025
John O’Connell of The Oasis Group sets out seven scams that advisors must help wealthy clients avoid and six steps advisors can take to accomplish that.
Scams for the ultra-wealthy reach a much higher level of sophistication than scams faced by most people.
Deals & Recruiting Roundup
This edition covers FMG changing hands; Mercer’s acquisition; recruiting by Cetera, AmeriFlex, Savvy and LPL; and appointments by Cresset, AssetMark, Cherry Creek, VestGen and Choreo.
Promotions and people moves have been very active in the third quarter so far.
$2.3 Billion New Jersey Advisor Team Leaves Ameriprise To Start RIA
A team of five New Jersey-based advisors who managed over $2.3 billion in client assets at Ameriprise Financial has broken away to start RIA Laurel Oak Wealth Management.
Although consolidation through M&A continues to gain momentum, the trend of establishing independent RIAs remains strong in our industry.
Amplius’ First Fund Is Tax-Smart ETF
RIA Amplius Wealth Advisors launched its first fund, the Amplius Aggressive Asset Allocation ETF (AAAA), an ETF that the firm said takes advantage of the IRS’ “351 Exchange Rule” to provide tax-deferred diversification for those investing in long-held, low-basis equities.
Not long ago, RFG Advisory launched Bluemonte ETFs. Now Amplius is launching an ETF. Wealth management firms are learning to DIY their ETFs.
PE Firm GTCR To Buy FMG Suite From Aurora Capital
Private equity firm GTCR will acquire martech firm FMG Suite from PE firm Aurora Capital Partners. After the transaction closes, FMG will “expand AI capabilities, scale enterprise relationships and pursue front-office innovation” under GTCR’s ownership, the firms said.
This is another private equity move in a space adjacent to RIAs, this time in martech. Private equity reaches every corner of our industry.
Cherry Creek Family Offices Hires Jason Perlioni
The firm appoints Jason Perlioni as Senior Partner and Chairman of the Investment Committee. He was formerly the CIO of Johns Hopkins University, where he oversaw its $9 billion endowment.
This move demonstrates that family offices have the firepower to make significant hires.
Mercer Expands In Florida With Purchase Of $1.2 Billion Advisory Firm
Mercer Advisors acquired Naples, Florida-based Family Wealth Planning Group and affiliate Family Wealth Tax Advisory, which manage about $1.2 billion in assets for over 200 families. Family Wealth was previously with Raymond James.
This is Mercer’s third deal over $1 billion in assets in three months.
Savvy Advisors Recruits $270 Million Minneapolis Team
Savvy Advisors recruited Perspective 6 Wealth Advisors, a Minneapolis-based team with about $270 million in AUM, from Focus Financial. The Savvy Wealth RIA subsidiary founded in 2022 also said it recruited 12 additional advisors, boosting its total advisor headcount to 68.
Ritik Malhotra continues to build on his vision for a tech-first RIA.
Choreo Names Keith Kotfica Chief Growth Officer
Choreo hired Keith Kotfica as its Chief Growth Officer. Kotfica will work alongside Larry Miles, Executive Vice President of Strategic Partnerships, to expand its affiliated referral program for accounting firms, the Choreo Partner Alliance.
This comes on the heels of Choreo appointing Jason Van de Loo as CEO a few weeks ago.
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Larry Roth
CEO
Wealth Solutions Report