RIA Integrated Partners on Tuesday announced the launch of Integrated Private Wealth, a new brand designed to guide business owners and their families through liquidity events, with a focus on business sales, recapitalizations and post-liquidity life planning.
Integrated Private Wealth is led by Homer Smith, Executive Director and Private Wealth Advisor, and combines the firm’s business-owner planning, tax strategy, insurance and family office capabilities on one platform, according to the firm.
Integrated Private Wealth officially launched on Tuesday, Smith told WSR by email.
“This is a full blown launch,” he said, noting “Integrated Private Wealth has around $1 billion in assets that have moved onto the platform for clients receiving the services. This has been in the works for more than five years and is the culmination of other initiatives like the Integrated Family Office and Integrated Business Owner Solutions. Integrated consolidated these services into a more robust offering.”
It was designed for both existing Integrated Partners clients and new clients, Smith told WSR.
“Right now, there are five advisors participating in serving clients” at the platform, all of whom were already with Integrated Partners, he said, noting there are about 240 advisors at Integrated Partners overall.
He added that the new platform “will be available through all Integrated Partners locations, coordinated by” him and his team.
“Too often, business owners spend decades building something meaningful, only to experience fragmentation and uncertainty at the moment it matters most,” Smith said in a news release. “This platform changes that experience. We coordinate decisions early, anticipate risks before they become problems, and guide our clients through transitions with clarity, confidence, and control.”
Integrated Private Wealth will provide tax, business strategy and personal planning before the liquidity event, according to the firm. Advisors affiliated with Integrated Partners will be able to work with or refer clients to the platform.
Smith recently introduced the Integrated Private Wealth brand during a presentation to business owners at a Tony Robbins Platinum Partners event.
The firm said Integrated Private Wealth will expand its capabilities and team in the coming months.
“Business-owner transitions are complex events with complex financial needs and can’t be solved in silos,” Paul Saganey, Founder and CEO of Integrated Partners, said in the news release.
He added, “They require coordination across tax, planning, investment strategy and risk management long before a deal is signed. Integrated Private Wealth reflects how we believe this work should be done: proactively, collaboratively and with the client’s full life in view.”
Integrated Partners said it served more than $25 billion in assets under advisement (AUA) as of Dec. 31.
Jeff Berman, Contributing Editor and Reporter at Wealth Solutions Report, can be reached at jeff.berman@wealthsolutionsreport.com.
