MAI Capital Management announced Wednesday that it appointed Kathleen Alcorn its new Chief Marketing Officer (CMO) in what the Cleveland-based RIA said is the latest step in its organic growth strategy.
Alcorn has over 20 years of financial services marketing experience, the firm said. Most recently, Alcorn served as Chief Marketing & Communications Officer for Focus Financial Partners, from March 2022 until April 2025, according to her LinkedIn profile. Prior to that, Alcorn was CMO for Nasdaq Corporate Solutions, whose name was changed to Intrado and then Notified.
In her new role, she is expected to heighten MAI’s visibility, drive revenue and align business and marketing strategies.
“Great brands are built on strong foundations, and MAI’s 50-plus-year legacy of putting clients first and empowering advisors provides exactly that,” Alcorn said in the release.
She added, “I look forward to leveraging MAI’s strong history to reinforce our value with existing clients, introduce our firm to new audiences and give advisors the tools they need to deliver exceptional outcomes for the individuals, families and institutions they serve.”
“At MAI, we believe appealing to high-net-worth, ultra-high-net-worth, family office, and institutional clients demands a sophisticated marketing approach and executive leaders who can drive this growth,” according to Rick Buoncore, CEO and Chairman of MAI.
“Kathleen’s track record pairing vision and execution across wealth management and advisor-focused campaigns makes her an excellent fit,” he said in the release.
Buoncore added, “As we continue to deepen our service offerings and integrate new partners into our platform, Kathleen will play a critical role in shaping our brand and building our digital go-to-market strategy, which will redefine our client experiences and empower our advisors to accelerate their impact.”
Alcorn’s appointment comes shortly after MAI announced in August that it was acquiring Los Angeles-based RIA Evoke Advisors as part of a deal expected to close by the fourth quarter that will create a combined firm with about $60 billion in assets under management (AUM) and assets under advisement (AUA) across over 30 offices, it said.
Since January 2024, MAI said it has completed 15 acquisitions and broadened its services in financial planning, investment management, retirement planning, family office, tax and institutional consulting. As its acquisitions are brought together, Alcorn is expected to play a key role in unifying the MAI brand, articulating its value proposition and ensuring advisors have the resources of the expanded platform.
MAI said it has a team of more than 500 people at 33 offices. As of June 30, the firm had almost $35 billion in total assets – $31.15 billion in AUM and $3.84 billion in AUA – including retirement plans and other accounts advised but not actively managed by MAI.
Jeff Berman, Contributing Editor and Reporter at Wealth Solutions Report, can be reached at jeff.berman@wealthsolutionsreport.com.
