White Glove and TouchFuse, the holding company of Acquire Direct and LeadJig, announced that the combined company has rebranded to AcquireUp as it begins the next phase of its growth strategy. The move follows the merger announced in November 2023 of Troy, Michigan-based White Glove, a seminar marketing company, and Tampa, Florida-based TouchFuse, a seminar marketing technology platform and direct mail service provider.
“AcquireUp provides the most robust, end-to-end marketing solution for financial professionals in the market,” said Greg Bogich, CEO of AcquireUp. “Our rebrand is more than a name change – it’s an opportunity to introduce our expanded capabilities to a market ready for disruption.”
Seminar Marketing Options
As part of its rebranding, AcquireUp will have two seminar marketing offerings: Ready-Made and Tailor-Made. Both offerings are based on the firm’s proprietary LeadJig platform.
Ready-Made is a digital approach to seminar marketing in which professionals use AcquireUp’s topics, venues, consumer branding and digital advertising campaigns. Advisors only pay for households that attend their seminars.
Tailor-Made campaigns allow advisors to choose seminar topics and venues, and enable them to advertise under their own brands using digital, direct mail or multiple-channel marketing. The Tailor-Made option is priced as an up-front, campaign-based fee.
Both offerings can include access to the firm’s Nurture & Engage lead conversion platform that provides a dedicated account concierge, FINRA-reviewed drip and nurture campaigns, social media marketing, video scripts, automated email newsletters, and compliance-sensitive, advisor-branded marketing content.
Discussing the Great Wealth Transfer, Derek Janis, Chief Marketing Officer of AcquireUp, said, “Independent financial professionals are standing at the edge of an unprecedented opportunity, but time is running out. Those who embrace a blended marketing approach that seamlessly integrates traditional and digital channels will dominate their markets.”
Alex Hug, Chief Operating Officer and President of AcquireUp, added, “No one understands financial advisors better than we do. We know what it takes to drive leads, engage clients, and ensure success beyond conversion. We know what works and what doesn’t and understand what it takes to turn a seminar registrant into an attendee and then into a loyal client. Under our new AcquireUp brand, we will continue to innovate and help our clients succeed in building their businesses.”
Michael Madden, Contributing Editor and Research Analyst at Wealth Solutions Report, can be reached at mmadden@wealthsolutionsreport.com.
