Denver-based RIA Mercer Advisors on Wednesday announced the acquisitions of wealth management firms Long Run Wealth Advisors, headquartered in Lake Placid, New York, and Poterack Capital Advisory (PCA).
The acquisitions add a total of nearly $1 billion in assets to Mercer, boosting its total client assets under management (AUM) to over $92 billion, a company spokesperson told WSR, noting the transactions closed Dec. 31.
While Long Run has about $640 million in AUM, Poterack adds about $265 million in AUM, Mercer said.
“Both Poterack and Long Run will transition to the Mercer Advisors brand following a standard post-close integration period,” according to the spokesperson.
Poterack has four employees, while Long Run has a seven-person team, including advisors and support staff at both firms, the spokesperson said.
“All principals from both firms joined Mercer Advisors as senior wealth advisors, continuing to lead client relationships and support long-term growth,” the spokesperson added.
Long Run Wealth Advisors
The partnership with Long Run expands Mercer’s upstate New York footprint “beyond its Rochester area office located in Fairport and strengthens its ability to serve clients throughout the Capital Region (Albany/Saratoga), Northern New York and Vermont,” Mercer pointed out.
Long Run is led by Kevin Brady and Lynn Magnus, the firm’s Principals and Financial Advisors.
The firm offers financial planning and wealth management for clients including families, retirees, business owners and nonprofit organizations including endowments and foundations.
“As we looked to the future, we wanted a partner who shared our core values and could support our next phase of growth,” Brady said in a news release. “Mercer Advisors provides the scale, resources, technology and depth of expertise that will enable us to elevate the client experience, while preserving the bespoke, relationship-driven service our clients trust.”
“Kevin and Lynn have built a talented, growth-minded team, with a clear commitment to multigenerational client relationships,” said Ted Motheral, Executive Managing Partner, M&A Partner Development at Mercer Advisors. “That combination of seasoned leadership and strong culture is exactly what we seek in a partner.”
MarshBerry served as exclusive financial advisor to Long Run in the transaction, Mercer said.
Poterack Capital Advisory
PCA was founded in 2001 and is led by Ryan Poterack, its CEO, Founder and Wealth Manager. He is supported by a Next Gen team including Anna Hopkins, Relationship Manager, and Alec Quaid, Wealth Manager, Mercer said.
PCA has clients in more than 30 states and has a national reach as well as a local footprint in Jackson, Wyoming, that Mercer said will “deepen” its relationships in the region.
“Mercer Advisors’ technology, scale and operational infrastructure will allow us to enhance the experience we deliver to clients today and bring on new clients more efficiently,” according to Poterack. “Partnering with Mercer Advisors allows me to offload various aspects of running the business and maintain a laser focus on clients, positioning our firm for meaningful, long-term growth.”
The partnership also “strengthens Mercer Advisors’ virtual service capabilities, providing clients with personalized wealth management regardless of their residency,” it said.
“Ryan and his team are forward-thinking and work tirelessly in service of their clients,” said Motheral. “Their growth mindset and next-generation talent align well with our long-term vision, and we look forward to supporting their continued success.”
Tyson Pettit, President and Founder of the Iron River Group, served as exclusive financial advisor to PCA in the transaction, Mercer said.
Mercer announced 16 deals in 2025 and closed 18, the company spokesperson told WSR, noting, 2025 “marked Mercer Advisors’ most acquisitive year.”
Those deals included the acquisition of Glass Jacobson Wealth Advisors, a Maryland-based wealth management firm with about $1 billion in AUM and offices in Owings Mills, near Baltimore, and Rockland, near Washington, that Mercer said in December added to its tax and accounting expertise.
The spokesperson added, “Mercer Advisors enters 2026 with a robust and active acquisition pipeline.”
Jeff Berman, Contributing Editor and Reporter at Wealth Solutions Report, can be reached at jeff.berman@wealthsolutionsreport.com.
