Prudential Wealth Advisors reported approximately $1.4 billion in third-quarter sales, its highest quarterly total to date. Prudential Wealth Advisors said its total revenue increased 20% over two years. Its advisors oversaw more than $80 billion in total client assets, up from nearly $50 billion four years earlier.
“Our record performance reflects the investments we’ve made to transform Prudential Wealth Advisors into a competitive wealth management organization,” said Pat Hynes, President of Prudential Wealth Advisors. “Meeting the changing needs of financial advisors and their clients has been and will continue to be our first priority. To do this, we’ve combined Prudential’s strength and stability with expanded investment capabilities, modern technology, and greater flexibility.”
Experienced Advisor Recruiting
Prudential Wealth Advisors said more than 450 experienced financial advisors joined the firm over the past 18 months.
“Experienced advisors are looking beyond transition packages and recruiting offers for an organization that combines institutional resources, business development support, and local leadership,” said Terri Kinsella, Vice President, Head of Recruiting, Sales Enablement & Learning at Prudential Wealth Advisors. “To advisors asking where they can build the strongest business for the future, our answer is a platform that combines the resources, leadership, technology, and support advisors need to grow, deepen client relationships, and optimize the long-term value of their businesses.”
The firm said its relationship with LPL Financial, which was announced in 2023, expanded its advisors’ investment and wealth management capabilities.
Prudential Financial’s advisory business rebranded as Prudential Wealth Advisors in September. The firm said the name reflected an expansion of its wealth management capabilities.
The firm supports more than 3,000 financial advisors serving nearly 4.3 million individual clients.
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