TradingBlock, a provider of trading technology, launched a customizable trading platform designed to offer retail investors the same tools made for professionals. The platform’s web-based dashboard and mobile app are designed to provide investors with a flexible, professional-grade experience while maintaining low-cost pricing and accessibility for traders at all levels.
“Whether you’re a beginner or an advanced trader, you can design and modify layouts within TradingBlock to fit your style without ever outgrowing the platform,” said TradingBlock President and CEO Jere Wickert. “We have more than 20 years of experience serving professional and institutional traders, which puts us in an advantaged position to deliver seamless, professional-grade trading experiences to retail investors.”
The platform offers a customizable dashboard that aims to let users tailor their trading experience with layouts designed for different trading styles. The platform supports options trading, and provides access to a trade desk and customer support. The firm says the dashboard can be modified as the user’s needs become more sophisticated.
To attract retail investors, the platform offers zero-commission trading on stocks and ETFs, while options trading incurs a $0.50 per equity contract fee with no minimums.
“With TradingBlock, you don’t have to switch platforms as you grow as a trader,” said TradingBlock Vice President of Market Strategy, Mike Martin. “Customers at any level can design as many custom layouts as they wish based on the data they want to see across one or more monitors. As their needs change, they can modify or create new dashboards that serve them best.”
The launch of the platform follows TradingBlock’s recent expansion into customized order-routing algorithms for asset managers and professional traders.
TradingBlock is also rolling out its Learn Center, featuring educational resources, trading videos and tutorials.
James Miller, Contributing Editor and Research Analyst at Wealth Solutions Report, can be reached at ContributingEd@wealthsolutionsreport.com.
