This edition of Wealthtech Roundup features Amplify launching a ‘fat tail risk’ modeling analysis tool, FINNY adding a multi-channel prospecting outreach feature, AssetLink patenting an AI financial matchmaking system, GReminders launching an autonomous AI meeting agent, Nitrogen and Indivisible Partners teaming up on an integrated advisor platform, MyVest and Alphathena partnering on direct indexing, eLegacy and EncorEstate partnering on estate planning, Cambridge launching an AI account opening tool, Templum and FusionIQ partnering on private markets, SMArtX introducing semi-liquid alts within UMAs, Mission partnering with Fynancial for a mobile app and Vanilla introducing an upgraded estate planning tool.
Larry's Take
This month’s announcements by Cambridge and GReminders feature agentic AI, in which the AI not only communicates steps and ideas but acts on them. Not long ago, agentic AI was science fiction, but it’s here now.
Less than three years ago ChatGPT exploded onto the world stage, giving the world – including the wealth management industry – a new technology to marvel at, understand and incorporate. Now, we’re not only relying on AI, we’re beginning to trust it at a new level.
In the near future we may see concierge services for the mass affluent, automated “thinking” traders that replace algorithms or back offices where humans supervise AI assistants. However progress materializes, our best days are just around the corner.
If you would like to discuss this Larry’s Take further, including how these trends might impact your business, please contact me at larry.roth@rlrstrategicpartners.com.
Amplify Launches Tool That Uses ‘Fat Tail Risk’ Modeling Approach
Amplify Technology launches QuantumRisk, a proprietary analysis tool on its platform that is intended to change how advisors measure, communicate and manage risk, as well as help advisors anticipate and navigate extreme market outcomes. QuantumRisk is based on the work of Ron Piccinini, Director of Investment Research at Amplify, who specializes in modeling “fat tail risk.”
The tool replaces standard deviation and bell curve assumptions with probability modeling and market stress scenarios, taking advantage of advances in computing technology. QuantumRisk assigns values based on the historical tail risk of the S&P 500. It includes a proprietary simulation engine that Amplify said models “millions of real-world outcomes in less than a second with no correlation matrix needed.”
“Legacy risk tools were built for a market that no longer exists,” said Piccinini. “We designed our risk engine to reflect how markets actually behave, not how textbooks say they should. This is about giving advisors a competitive edge by making complex risk dynamics immediately visible and actionable.”
FINNY Adds Multi-Channel, Automated Prospect Outreach Feature
FINNY AI launches Multi-Channel Campaigns, a new capability that it said allows advisors to build fully automated, multi-channel prospecting outreach campaigns in minutes. The offering combines a new LinkedIn Actions feature, AI-generated voicemails, personalized emails and handwritten direct mail into what the company calls a “single, fully personalized outreach campaign designed for effective lead conversion.”
Multi-Channel Campaigns and LinkedIn Actions make use of FINNY’s data intelligence and automation capabilities, the firm said. The offering is designed to provide advisors with consistent outreach and stronger engagement across multiple touchpoints and communication through prospects’ preferred channels.
“The future of prospecting is multi-touch, multi-channel and hyper-personalized, and LinkedIn will play a key role in that,” said Toli. “Multi-Channel Campaigns and LinkedIn Actions will level the playing field for advisors of all sizes, allowing solo practitioners and lean teams to operate with the scale and sophistication of a fully staffed marketing department.”
AssetLink Patents AI-Driven Financial Matchmaking For Advisors
AI platform AssetLink receives a patent for an AI-driven financial matchmaking system that automates key aspects of prospecting, recruiting and business development. The system can interpret complex language and context clues to surface connections between advisor preferences, client needs and product characteristics, the firm said.
By continuously tracking client preferences and market changes, the system provides advisors with real-time updates and recommendations for actions. AssetLink says automating these business development processes will allow advisors to scale their businesses more efficiently while using fewer resources.
“This patent moves financial services beyond outdated, manual prospecting and into an era of intelligent, predictive matchmaking,” said Devon Drew, Founder and CEO of AssetLink. “By understanding the nuance behind advisor needs, product characteristics, and market signals, AssetLink empowers firms to precisely align products with opportunities and identify top talent at scale, significantly reducing the need for human intervention in routine tasks.”
GReminders Launches Autonomous AI Meeting Agent
Los Angeles-based GReminders launches its next generation agentic AI meeting assistant. The autonomous “Do Anything” assistant builds upon the capabilities of the company’s previous “Ask Anything” assistant in that it proactively anticipates meetings and initiates actions rather than only reacting to prompts, the firm said.
The new capabilities include automated meeting preparation with insights gleaned from the advisor’s CRM system, calendar and email history. The “Do Anything” assistant also logs meetings, summarizes them and drafts a personalized follow-up email within 30 seconds.
“This is the next evolution of AI agents,” said Arnulf Hsu, Founder and CEO of GReminders. “Everyone’s talking about large language models, but the real magic happens in the data. For advisors, it’s not just about next-gen technology, it’s about whether the tech actually understands your business. If the data isn’t connected and flowing the right way, the AI can’t really help. That’s what we’ve solved here.”
Nitrogen And Indivisible Partners Team Up On Integrated Advisor Platform
Auburn, California-based Nitrogen teams up with Indivisible Partners to build integrated technology solutions for advisors to support decision-making and personalization. Nitrogen said the vision for Indivisible’s advisor platform incorporates features from Nitrogen and Advyzon, which it partners with, such as account data synchronization, Risk Numbers, investment models from Advyzon and Nitrogen report generation.
The firm also said the partnership with Indivisible would help inform its future product development. Privately-held Indivisible is an RIA platform focused on outcomes-driven technology for advisors.
“As we built the Indivisible Partners wealth platform, our vision has always centered on integration – connecting platforms and workflows to eliminate friction, enhance decision-making and deliver a more cohesive experience for advisors and their clients,” said John Thiel, Executive Chairman at Indivisible Partners. “Our collaboration with Nitrogen strengthens that vision, enabling real-time alignment between portfolio strategies, risk tolerance, and performance, enhancing portfolio personalization.”
MyVest And Alphathena Partner On Personalized Direct Indexing
San Francisco-based MyVest announces a partnership with Alphathena on AI-driven direct investing. The deal will integrate Alphathena’s personalized direct indexing platform with MyVest’s portfolio management system with a focus on tax strategies for multi-account portfolios.
The offering is designed to improve personalization and tax efficiency in portfolio management, so advisors can provide benefits like tax-loss harvesting, values-based investing and portfolio customization — typically reserved for high net worth investors — to a wider range of clients. The partnership comes after MyVest’s recent investment in its UMA framework and a collaboration with InvestSuite.
“We built Alphathena to empower advisors to build custom, index-like portfolios that reflect each investor’s unique values and financial goals,” said Mohan Naidu, CEO and Founder of Alphathena. “By integrating with MyVest’s enterprise-grade SPS platform, we’re enabling firms to deliver truly personalized investment experiences at scale while keeping the advisor in the driver’s seat.”
eLegacy And EncorEstate Partner On Estate Planning
Online estate law firm eLegacy partners with Liberty Lake, Washington-based estate planning software provider EncorEstate Plans on providing advisors with legal review and advice for their clients. Financial advisors will be able to facilitate estate plan reviews for their clients on the Encore interface, connecting them with eLegacy attorneys either by letter or phone call.
Encore’s software helps advisors create, update and fund estate plans under their own brands. Encore says it has state-specific, qualified attorneys in its network nearly nationwide.
“Coordination between advisors and estate planning attorneys is absolutely critical,” stated Ryan Crandall, Founder and CEO of eLegacy. “Often, in conversations with an advisor, we’ll learn things about the client’s situation that they neglected to share with us but are really important to their plan. To create the best possible outcome, we need all members of the client’s financial and legal team communicating with each other behind the scenes.”
Cambridge Launches AI Account Opening Tool
Fairfield, Iowa-based Cambridge Investment Research launches an agentic AI-driven tool designed to fully execute direct account openings more quickly. The new “digital associate” tool provides in 17 minutes what “previously took a small team over nine days to accomplish – without compromising accuracy or precision,” the firm said, citing internal testing.
The AI-driven tool was trained “using the same materials as a human associate would be trained to complete these tasks within the account opening process,” Cambridge said. The digital associates are initially limited to direct account opening, but the firm said it aims to expand the capabilities, with brokerage account opening ability near completion. The company said it will create a team consisting of both human and digital associates.
“We’re enjoying incredible recruiting success, and having this productivity-building resource at our disposal allows us to get advisors up and running in our system quickly while still having the capacity to provide hands-on support for the more complex aspects of their transition,” said to Valarie Vest, Chief Experience Officer and Executive Vice President at Cambridge.
Templum And FusionIQ Partner On Private Market Investments
Templum and FusionIQ announce a partnership to add private market and alternative investment access to FusionIQ’s wealth management platform. The firms will collaborate on a custom version of the Templum One alts marketplace for FusionIQ.
With the integration, FusionIQ users will gain access to a “supermarket” of private market investments through Templum technology, along with automated investment workflows and regulatory infrastructure. The partnership comes on the heels of a private markets infrastructure deal between Templum and SoFi, announced in April.
“FusionIQ’s fully-automated, branded platform makes it easy for clients to become independent, digital wealth leaders,” said Eric Noll, CEO at FusionIQ. “The Templum platform elevates our investment offerings with private market assets integrated by a modern UI and technology framework.”
SMArtX Introduces Semi-Liquid Alts Within UMAs
West Palm Beach, Florida-based SMArtX Advisory Solutions announces the integration of semi-liquid alternative investments within UMAs on its platform. SMArtX users will be able to manage private credit, private equity and real estate strategies within the same account as traditional ETFs, mutual funds, SMAs and direct indexing.
The firm says the integration removes common operational bottlenecks that often hinder the growth of alternatives within UMA programs. Users are able to access interval and tender offer funds alongside traditional investments; include alternatives in tax-smart harvesting and rebalancing; and access automated redemptions, trades, cash management and compliance.
“Supporting semi-liquid funds inside model portfolios gives advisors a practical, scalable way to include private markets in everyday portfolio construction,” said Alex Thompson, Chief Product Officer at SMArtX. “We’ve removed the historical barriers that made this difficult and made alternatives manageable at scale.”
Mission Partners With Fynancial For Mobile App
Santa Barbara, California-based Mission Wealth Management partners with Kentucky-based Fynancial on a mobile app for client communication. The app, MissionForward, allows investors to view their financial accounts and connect with their certified financial planner. Advisors can use the app instead of email or client portals to check in directly with clients, suggest portfolio changes and send push notifications.
The app will be integrated with Mission’s tech stack and advisor tools. Fynancial’s mobile apps for wealth managers are designed to provide streamlined, personalized, mobile experiences that appeal to tech-savvy investors.
“The next generation of investors grew up in the middle of a major technology boom, and they expect mobile-first service solutions,” said Matthew Adams, CEO and Managing Partner at Mission Wealth. “Fynancial’s highly personalized communication solution enables us to connect with them like never before. Delivering real advice from real advisors with the authentic, timely, human-centered guidance they value.”
Vanilla Introduces Estate Planning Unified Workflow With Instant Modeling
Bellevue, Washington-based Vanilla launches an upgrade to its estate planning tool. Vanilla Scenarios Advanced Planning (Scenarios), the next version of the Vanilla tool introduced in April 2024, helps advisors quickly model and compare estate planning strategies within a single workflow, the firm said.
With reduced need for initial data entry and document uploads, Scenarios helps advisors start planning conversations with clients earlier, adding details later. Enhanced capabilities include scenario modeling within minutes; integration of calculators, modeling, diagrams and education within one workflow; flexible data entry; dynamic charts; and waterfall projections.
“Advisors have told us they want the ability to start client conversations faster, without having to gather documents or do extensive data entry,” said Gene Farrell, CEO of Vanilla. “Scenarios delivers on this need by allowing advisors to begin modeling strategies in minutes with just rough net worth estimates, transforming the first client meeting into a collaborative planning opportunity.”
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