When we draw plans for the new year, one item that often doesn’t get enough consideration is branding. Closely intertwined with marketing, branding identifies you in the minds of clients and relevant audiences every time they see, hear from or interact with you. We can’t passively assume that branding just happens – we have to proactively build it. This week, Erin Taylor, Senior Vice President of Marketing and Communications at Sowell Management, guides us on success in branding.
We also bring you our weekly Deals & Recruiting Roundup, Prudential Advisors’ Pat Hynes on the firm’s transition to LPL, Corient’s $7.9 billion Maine acquisition, Commonwealth’s recruitment of two related Long Island advisory businesses and CAPTRUST’s latest acquisitions.
Deals & Recruiting Roundup: This edition covers CAPTRUST acquiring Campbell Wealth Management and TruNorth Wealth Partners; Corient agreeing to acquire H.M. Payson & Co.; CWC closing its inaugural fund; Cerity merging with Fishman Block + Diamond; Summit investing in Midway Wealth Partners; Merit acquiring Roth Asset Management and Trinity Financial Partners; Beacon Pointe acquiring Artemis Financial Advisors and WhiteRock Wealth Management; Apella acquiring Young Wealth Management; LPL recruiting advisor Jeffrey Grange and promoting executive Marc Cohen; Commonwealth recruiting Full Spectrum Financial Solutions and NXT Phase Financial Services; NewEdge recruiting over $9.5 billion in 2024; and Concurrent appointing David Montgomery to lead Retirement Plan Services.
Prudential’s transition to LPL: Pat Hynes, Head of Sales at Prudential Advisors, discusses the firm’s transition to LPL, including its effects on Prudential’s advisors, how Prudential will measure success, and emerging trends in wealth management.
Branding success: Erin Taylor, Senior Vice President of Marketing and Communications at Sowell Management, discusses how advisors can succeed at branding in 2025, including advice on effective branding and common pitfalls.
Long Island recruiting: Commonwealth Financial Network recruited two Long Island advisory firms formerly affiliated with Osaic: Full Spectrum Financial Solutions and NXT Phase Financial Services. Full Spectrum’s Senior Financial Planner and Principal Owner, Pat Lanotte, and NXT Phase’s Wealth Manager and Principal, John Carbonara, commented, along with Commonwealth’s Managing Principal and Chief Business Development Officer, Becca Hajjar.
Virginia and Minnesota acquisitions: CAPTRUST Financial Advisors added almost $2 billion in client assets by acquiring Campbell Wealth Management in Virginia and TruNorth Wealth Partners in Minnesota. Campbell’s CEO, Kelly Campbell; TruNorth’s CEO, Peter Rekstad; and CAPTRUST’s Managing Director, Rick Shoff, provided comments.
Maine acquisition: Corient will acquire H.M. Payson, Maine’s largest RIA, with $7.9 billion in AUM. Kurt MacAlpine, Partner and CEO of Corient and Daniel Lay, President and Managing Director at H.M. Payson, commented.
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Wealth Solutions Report
