Advyzon on Tuesday announced it partnered with iCapital to enhance the alternative investment capabilities available to financial advisors who use Advyzon’s portfolio reporting platform and provide for investing in alts directly within Advyzon’s platform.
The enhancements will initially include data and fund activity integration from iCapital’s alternative investment strategies into Advyzon’s platform, along with single sign-on (SSO) from Advyzon to iCapital, according to Advyzon.
Advyzon said future enhancements will incorporate iCapital’s Document Center into Advyzon’s document vault that will allow Advyzon to notify of alerts and tasks from Advyzon’s CRM and dashboard, including capital calls and subscription updates.
The partnership with Advyzon “exemplifies our mission to create reliable, modular end-to-end reporting and data management services for all our clients,” according to Steve Houston, Managing Director and Co-Head of iCapital Solutions at iCapital.
“We’ve created an easier solution that allows Advyzon’s network of advisors and family offices to gain access to this asset class and efficiently aggregate data,” Houston said. “Through our partnership and suite of solutions, we’re empowering advisors to make more informed decisions about alternative investments on behalf of their clients, giving them a greater chance of achieving their financial objectives.”
The integration between Advyzon and iCapital will also be available in Auria, the offering from Advyzon Institutional for family offices and ultra-high net worth (UHNW) clients that was announced last month and will launch in the first quarter of 2025.
Auria unites portfolio management, performance reporting and CRM into a single interface and lets advisors manage intricate entities, track alternative investments and provide families with a holistic view of their total wealth.
“Advisors and family offices are allocating more of their client’s assets into alternatives, so this partnership with iCapital addresses a key need to aggregate and report on this growing asset class and provide clients with a holistic view of their wealth,” said Kartik Srinivasan, President of Advyzon Institutional.
Earlier this year, iCapital announced the Multi-Asset Portfolio (iMAP), its first alternatives model portfolio of its newly introduced iCapital Model Portfolios. The model portfolio lets advisors integrate alternative investments with traditional public market portfolios in their clients’ portfolios.
Jeff Berman, Contributing Editor and Reporter at Wealth Solutions Report, can be reached at jberman@wealthsolutionsreport.com.
