A team of former Wells Fargo advisors with over $3 billion in assets under management (AUM) has started Gryphon Wealth, an independent RIA based in Jacksonville, Florida, it said Wednesday.
The new RIA selected TradePMR as its technology, service and custodial support provider, the companies announced.
Gryphon Wealth is using TradePMR’s Fusion platform, which the firms noted provides tools, digital account opening, trading and client relationship management.
“We always ask ourselves: If we were sitting in the client’s chair, what would we want a personalized experience to look like?” Jeffrey L. Wyatt, Chairman and Co-Founder of Gryphon Wealth, said in a news release.
“We’ve assembled a dedicated advisory team of specialists that can deliver that experience while always putting the client first,” Wyatt said.
Wyatt; Jason D. Hyrne, CEO, CIO and Co-Founder; J. Adam Kirby, President and Chief Compliance Officer; and Melissa Storch, COO, are the leadership team for Gryphon, and have worked together since 2015.
The firm said it provides financial planning, portfolio management, estate planning strategies, retirement income planning and cash flow management. Its team of 22 professionals includes in-house investment analysts and wealth planners.
“The decision to go independent was not about leaving Wells Fargo — it was about taking the next step for our clients and for Gryphon Wealth,” Hyrne told Wealth Solutions Report by email on Thursday.
“Our practice has grown significantly and as we looked ahead, there were a number of things we wanted to do — in client experience, in technology, in marketing. Things unique to us.”
He went on to say, “We felt at this point, we were better suited to be an independent, fee-only, fiduciary RIA. We wanted full ownership of how we serve our clients, top to bottom.”
But he noted, “Wells Fargo, to their credit, was supportive of our decision. Wells Fargo Clearing Services continues to serve as a custodian today, safekeeping client assets, and that has made for a smooth transition for everyone.”
He concluded, “Looking forward, we are focused on building on the foundation we created at Wells Fargo and delivering a client experience that is uniquely Gryphon Wealth.”
“Our mission is to be your most trusted advisor by helping you feel more confident about your financial life and bringing you peace of mind,” Hyrne said in the release. “We have a commitment to helping our clients save and invest wisely with comprehensive financial planning and portfolio management. We’re trying to build the advisory company that we’d want for our own families.”
“We’re encouraged by the technology enhancements at TradePMR,” Hyrne went on to say. “We expect these tools to support our efforts to evaluate and potentially incorporate capabilities such as AI, estate planning, and income tax planning into a more integrated client experience.”
Robb Baldwin, Founder, President, CEO and General Manager of TradePMR, said Gryphon Wealth’s transition affirmed his firm’s commitment to supporting independent advisors.
“Gryphon Wealth’s focus on growing their business and exploring AI to enhance the client experience reflects how some firms are evolving as they plan for generational wealth transfer,” Baldwin said in the news release.
He added, “Their approach highlights a broader shift in financial advice, and we’re pleased that TradePMR’s technology and transition support are helping to support that growth.”
Jeff Berman, Contributing Editor and Reporter at Wealth Solutions Report, can be reached at jeff.berman@wealthsolutionsreport.com.
